Before the dashboards and the campaign reports, before Meta Ads Manager and Google Performance Max, there was a boy in Gaborone quietly obsessed with words. The way a song lyric could change the feeling of an afternoon. The way a composition written in school could make something real and heavy feel possible to carry. The way language, in the right hands, becomes something you can almost touch.

That obsession found its form in poetry. Not as a hobby but as a practice. A discipline that demanded precision, rhythm, truth, and the courage to stand in front of people and say something that mattered. Beginning at Poet's Passport and finding his way to stages including the Gaborone International Music and Culture Week, he learned something no marketing course teaches: how to hold an audience. How to make a stranger feel seen. He wrote and performed under the name Soul of Wit, a blog and a stage name that still exists today.

The camera came next. Because he realised he did not just hear things. He saw them. A makeshift studio built from craft paper, a Canon DSLR, and a galvanised bucket became the beginning of a visual practice that would later shape how he thought about content and the relationship between image and message.

In 2017, while still in his first communications role, he founded Puo Ya Rona, a cultural and linguistic platform dedicated to the languages, history, and culture of Botswana. Built in Setswana and English. The belief behind it: language is the centre of every people. Through it, you understand their traditions, their history, their lives. It was the most honest expression of everything he believed about communication, before communication was a career.

From poetry and performance, the path led naturally into communications and marketing, the space where language, image, and audience converge. What started as copywriting and community management at Sturgeon Digital in 2016 became a deepening practice: social media strategy, content systems, campaign management. Work that felt like expression, because it was.

Then came a chapter that surprised even him. In 2018, he stepped away from communications entirely to work as a Laboratory Technologist at Lucara's Karowe Diamond Mine in Letlhakane. A different world, technically exacting, methodical, governed by precision. He was good at it. But something kept pulling.

The return to communications in 2021 was not a pivot. It was a decision. Made with full knowledge of what else existed, what other disciplines felt like, what it meant to be good at something that was not this. He came back because this is where his passions and his work are the same thing.

Today, as Head of Digital Strategy and Media at Sturgeon Digital, Letlotlo leads digital campaigns for some of Botswana's most significant brands. Managing paid media across Meta, Google, and LinkedIn. Building content systems that earn organic reach. Reporting on performance with a rigour that comes not just from training, but from knowing exactly why he chose to be here.

How do we make this feel like something?