Digital Strategy & Brand Communications
Gaborone, Botswana
8+ Years Experience
Head of Digital Strategy and Media
Digital communications and brand strategy professional based in Gaborone, Botswana. Digital Strategy and Media Lead at Sturgeon Digital, with a portfolio spanning paid media, content production, campaign strategy, and stakeholder communications across corporate, public sector, and development clients.
About
I work at the intersection of strategy, storytelling, and performance. My practice covers the full campaign lifecycle, from initial brief to paid media management and performance reporting, for brands including SPAR Botswana, Absa Bank Botswana, the EU Delegation to Botswana, and the Botswana Digital and Innovation Hub.
I am known for bringing analytical rigour to creative work. Whether I am building a content strategy from scratch, managing a Google App campaign at a $0.02 CPC, or self-producing food Reels on a personal phone to prove a concept before a budget exists, the standard I hold myself to is the same.
My platforms include Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, Premiere Pro, CapCut, and the full Google Workspace stack. I am fluent in English and Setswana.
Selected Work
Led full social media strategy development and execution for SPAR Botswana's largest annual campaign across two consecutive years, managing Facebook and Instagram throughout a 15-week campaign window each year. Managed and published 200+ pieces of content per campaign across photos, carousels, Reels, Stories, and live formats.
Managed paid media buying for the SPARK Mobile Wallet Google App campaign, including asset strategy, copy development, and performance optimisation across a 17-day window.
Delivered communications support for the EU Delegation's Green Transition Campaign, contributing to public awareness on sustainability, climate action, and development priorities.
Supported communication initiatives focusing on innovation ecosystems, youth entrepreneurship, funding programmes, and national development priorities.
Before a video budget existed, independently conceived, filmed, and edited a series of food and lifestyle Reels using SPAR products purchased personally. Shot entirely on a personal mobile phone and edited in Premiere Pro and CapCut. This initiative directly led to formal video investment being adopted as a core campaign pillar in both 2024 and 2025.
Video Work
Education & Certifications
Skills & Platforms
Contact
Based in Gaborone, Botswana. Open to conversations about brand strategy, digital campaigns, content, and communications work anywhere in the world.